The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles
Client: Vimeo Category: Online-only Video / Campaign
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client: Porsche Category: Online-only Video / Single
Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Online-only Video / Single
First Shave
Agency: Grey Canada / Toronto + Grey / New York
Client: P&G Category: Online-only Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Single
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_055M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_056M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
The Answer Is Squarespace
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_057M
Award:
2020 Interactive & Online Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_058M
Award:
2020 Interactive & Online Merit Award
Agency:
FIG / New York + Arts & Sciences / Los Angeles
Client:
Vimeo
Title:
Vimeo Can Help
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_059M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
TrueVW
Category:
Online-only Video / Pre-Roll - Campaign
Annual ID:
OS_IN20_046M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Annual ID:
OS_IN20_047M
Award:
2020 Interactive & Online Merit Award
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Annual ID:
OS_IN20_048M
Award:
2020 Interactive & Online Merit Award
Agency:
Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Annual ID:
OS_IN20_049M
Award:
2020 Interactive & Online Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Online-only Video / Single
Annual ID:
OS_IN20_050M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Annual ID:
OS_IN20_051M
Award:
2020 Interactive & Online Merit Award
Agency:
Grey Canada / Toronto + Grey / New York
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Annual ID:
OS_IN20_052M
Award:
2020 Interactive & Online Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Annual ID:
OS_IN20_053M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Annual ID:
OS_IN20_054M